Best Practices and Related Info

This page offers basic suggestions on crafting your web pages. Additional tips can be found via the other menu links in this section.

How to approach web pages

As a general guide, writing for the web should be about half the length of a paper equivalent. Make sure all content is clear and concise and that every page has been spell-checked and proofread before it is made live. Imagine you had to write and email a Word document to all CEU staff - you would triple-check your text before sending. It is important to remember you have no control whatsoever over who reads your web content: it could be staff from other departments, staff from other universities around the world, the media, potential research sponsors, etc. If they don't know anything about your department, the only judgement they can make will be based on the quality of your website.

It's important to think about the scale and volume of the impact your content is having on your visitors. Don't put up pages that are 'under construction', publish them when they are ready, or give a date when content will be available and adhere to it.

If you are not using the University web templates, make sure that every page on your site contains the University logo ( download a copy of the CEU logo )  and a link which should link back to the main University homepage.

Spelling and grammar

It may seem obvious but it's easy to miss a typo when you've been working on the same set of pages for a while. Ask a colleague to proof read your pages and to consider the following:

  • Is the style consistent?
  • Has jargon been avoided where possible?
  • Have all abbreviations and acronyms been defined?
  • Am I happy to make these pages available to anyone with internet access?


Assistive technologies (eg screen readers) rely on heading tags to navigate through web pages. It's important that headings are used in the correct way and that headings are not created using <strong> </strong> tags or by styling text to look like headings. There are five levels of headings:

<h1>Heading 1 (page title)<h1>

<h2>Heading 2 (main heading)<h2>

<h3>Heading 3 (first subheading)<h3>

<h4>Heading 4 (second subheading)<h4>

<h5>Heading 5 (third subheading)<h5>

Please note: if you are using the templates, the h1 will be generated automatically upon completion of the title field.



Making links meaningful

Do all your links have meaning when read out of context? Users tend to scan web pages so it makes sense to use descriptive links. Do not use 'click here' as a link - it might be ignored by people who use screen readers or tab between links.

Linking to files (Word, PDFs etc)

Please bear in mind that the maximum size for a file is 20Mb. To upload larger files, please contact the webteam (email:

Further information

Linking to restricted-access pages and files

Have you clearly marked any links to pages that are only accessible to CEU staff?

Broken links

Have you tested all the links on your site? Remember to check the top and left-hand navigation bars, the main content area and the footer. University template users will also have to check global as well as departmental navigation bars. If you have a link to a page that is 'under construction', it is better to remove the link temporarily until the page is finished.